To blog, or what to blog? 50 ideas for creative businesses
To blog, or what to blog? That is the question. If you are wondering about the relevance of maintaining a blog for your creative business, or you are feeling uninspired about creating content, fear not. Blogs are still seen as reliable sources of information as buyers look online to answer their questions. Done well, blogs further express your brand personality, help identify your niche, and enable you to connect with your clients or customers.
Over the past several years blogging has evolved from personal journal to marketing platform, given the rise of social media. While platforms such as Instagram, Twitter and Facebook may come and go in popularity, a blog is home to all your platforms. A directory for your portfolio, podcasts, products, services, and information while creating additional online visibility.
Given that blogging is slower and more expensive than social media, the key is quality over quantity. Below is a list of 50 blog topics to inspire you to create original, authentic content for your client base, while building community. Whatever your creative business or niche, you will find inspiration for your blogging content.
Ok, here we go!
Image: Christina Lowry
Restate your brand vision. Your why.
Q&A - They ask, you answer. Comb through your client emails for your most commonly asked questions, or use social media to put a call out for client questions, then answer them in this post. Invite readers to leave further questions in the comments.
Create a library of free training – a one stop post for any tutorials, how to’s, lists of tips etc
Include client testimonials and photos of clients using your products – the more creative the better
Share behind the scenes of look books or photoshoots – shout out to the team, the location, relay stories from the day
Create a mosaic of your nine favourite images from Instagram with a call to action to follow you on Instagram
Share your successes – awards, features, published work, do a recap on your/ your businesses achievements
Travel diary – going away for the weekend, heading overseas on a holiday or buying trip? Create a travel diary with tips from your experience
Summer reads – books that fit your niche that they may not have heard of and will thank you for
Curated gift ideas – Create a collection of products from your range that would be perfect for a special occasion, like Mother’s Day. Or, inspire with a selection of local makers products for a Christmas wish list
‘Meet the Maker’ interviews – take five with a crafter you employ or represent, interview a staff member
Recipes – whether your brand is food related or not, recipes often add a sense of connection
Seasons – from seasonal products, to imagery of the seasons, nature is always a great starting point
Tips or advice – your favourite apps, the best way to do something, how to get a job in your industry, share your knowledge
Behind the scenes – everyone loves to take a peek behind the exterior and see the details of how things are made
Insider’s guide – share the secretes of your niche, your hometown, styling etc.
A studio/ workshop/ shop/ office tour – allow the audience to connect with and be inspired by your spaces and what they say about you or your brand
How To – use a product, make something, fix something. People love to learn.
The making of – a step by step visual of how something is made
Sneak peeks – create excitement about an upcoming collection
For the love of – share beautiful images relating to your audience. For the love of linen, gardens, lipstick, stationary
Highlights from the previous year, season or market – create a round up of images and info
Launch details – whether it is a book, product, event, share share share
Half yearly check-up – open up on how you working towards your goals, or encourage others to make plans for the next half of the year
Summer bucket list – things to do this Summer
Brand history – what has changed, what has stayed the same. When and where did you start out and where are you now?
Personal or funny stories – what you wanted to be when you grew up, how you thought Tasmania wasn’t a part of Australia, how you got a nick name
Create a regular feature – you can create a monthly challenge, feature a maker each week, a weekly editorial, a collection of inspiring images and quotes
Future plans – what are your big dreams? What direction do you see the business going in? If you knew you couldn’t fail, what would you do?
Write a list of your favourite accounts to follow on Instagram/ podcasts
Travel essentials – what do you pack when you go away overnight, overseas, with children?
A ‘day in the life' post – people are always fascinated by a day in the life of an entrepreneur or business owner.
Your routine – morning/night – do you wake at 5 am to do yoga and write your diary, or are you a night owl?
Share videos – video content is getting bigger and bigger. You can make a video out of most of the topics in this list.
Celebrate your businesses birthday – do a giveaway, celebrate your achievements, thank your customers
Your must-haves – what’s on your rider? Is it kombucha and lip balm? Coffee and a great bag? A certain pen, organiser or night cream?
Overcoming a creative funk – how do you find inspiration? What is your go to for self-care?
Explain one of your services – imagine a client came across your page for the first time and you were explaining what you do, or how a product works.
Your road to success – the path to overnight success is usually a long one.
Overcoming failure – think of a time when you used a failure to achieve a bigger goal, or to motivate you to do even better.
Things you won’t ever do – perhaps you won’t sell your originals, perhaps you will never buy caged eggs, we are as much what we do as what we don’t do.
Organisation hacks – do you batch production, are you a compulsive list keeper, are you terrible and being organised and have found ways to make it easier?
Create a roundup of your best content – save them from reading the whole blog and create a post that has the best of the best in one place.
Staying motivated – what keeps you motivated when business is slow, or you haven’t reached goal, or someone has copied you
Charity – do you support an organisation, do you fund raise, do you work with a company that pays living wages in third world countries?
How to style – a dress, a cushion, an office
Which _____ is the right one for you? This is great if you offer several similar products
Re-publish your email newsletter with a call to subscribe
Share something new – a product, team member, idea, business cards. People are attracted to new things.
Steps you have taking to have less environmental impact – recycled packaging, non-toxic dye, compostable mailers, timeless style.
Now, it’s time to get writing! Grab a cuppa and a notebook and brain storm some of the ideas on this list to create blog posts of value, with personality, that connect with your audience. Use you blog to inform, entertain and ultimately, give them the details that help them decide to work with you.
Interview – Samantha Dunne of Dunne With Style
By Andrea McArthur
A creative that does it with style and a smile. Dunne with Style is the culmination of Samantha Dunne’s creative ventures. When asked to describe her blog and business Samantha says that some days it’s decor making, some days it's event styling and some days designing projects.
Tell us about your creative journey so far.
Dunne with Style started as a small side project, a little Etsy store selling cupcake toppers after my daughters first birthday. It soon grew to include an ever-changing range of handmade event décor including cake toppers, backdrops, fabric ‘poms’ and paper flowers.
The past 12 months has seen Dunne with Style grow a few branches and expand to include creative collaborations and projects such as The Creative Exchange (a creative mail swap) and Create (a subscription based box of creative inspiration).
My love for detail and décor has led to numerous event collaborations with the talented cake artist Debbi of Studio Cake and we have just launched our collective event design and styling company Ivy & Oak.
What lead you to starting Dunne with Style?
Dunne with Style came to life just after my little girl turned one. The first 12 months as ‘new mum’ was a whirlwind for me, my life had catapulted from a self-confessed organised control freak exercise physiologist to a stay at home mum with a baby who rarely slept and took away my ability to control everything. I spent my time wondering if I was ever going to feel like I’d achieved something in the day and how I could balance my new life at home with my innate desire to be connected. Connected in the way that I had a place, a venture and a passion. Being creative gave me a sense of accomplishment and then the feedback I received through social media to my initial products was so supportive that I finally felt a sense of pride and purpose again.
Has your blog influenced your entrepreneurial spirit?
My blog has given me a platform to share and interact with like minded creatives and its led to me feeling connected to a community of people I’ve never met. It’s this community that’s inspired me to start turning a few crazy little ideas I had into realities. I knew that if I could bring to life projects like The Creative Exchange I could connect this community that existed in the online world on a deeper level and hoped that I could enrich their lives through creativity as mine had been.
Congratulations on one of your latest projects, Create, I saw that box one is already sold out. Please tell us more about this venture, how it started, how you choose your creative curators and how we can participate in creating with Create.
Create is a quarterly subscription box for creative inspiration curated by leading Australian creatives. The ‘Create’ box is the culmination of two elements, a selection of creative supplies chosen by the box curator – items to inspire a creative project or a little workshop in a box, and a limited edition piece of work from the curator.
Create grew from a desire to be able to connect creative artists and the audience that not only loves their work but is inspired by their entire style and ethos. I wanted give people the opportunity to not only be inspired by the work of our creative idols but to receive a tactile box of products selectively curated to inspire you to get creating.
The first two artists to come to Create were simple choices for me. Laura Blythman was the curator of Create box #1 and Gemma Patford is currently curating box #2 (on sale until the end of September). Laura & Gemma are both artists whose work I love, but who I’m inspired by for their willingness to connect to their creative community. They both have a knack of sharing not only their work as a finished product on the shelves but through social media share a snapshot into the creative process, a look at the creative mess on their bench, the cuttings, the paint splatters and its these insights into their days that I find really inspiring.
Do you have a favourite project that you have worked on with Dunne with Style?
I’m terrible at choosing favourites! The Creative Exchange has probably been the most rewarding project to be a part of and I’m continually humbled by it when people comment on the ‘community’ that I have connected and created.
The Creative Exchange began in January 2014 as a little idea that I initially flagged as ‘crazy’. I wanted a way to take the Instagram ‘family’ of creatives that I had met and connect through more than just inspiring images. I wanted to be able to share tactile creative inspiration and thought what a better way to do so than through the gift of giving. So I set up a creative mail swap, where people were allocated a fellow creative to ‘Insta-stalk’, as we call it, (in a completely positive stalking fashion!!) and put together a ‘creative exchange’ gift, items to inspire them to get creative.
When I launched the idea I was petrified no one would be interested and had everything possible crossed just to get 20 people to participate. In the first 2 days I had 30 people sign up and by the end of the two weeks sign up period I had a list of 70 people who joined the exchange. I was blown away. As we started to share the project on Instagram, I was flooded with enquiries of running a second exchange and expanding it to include overseas countries as well. In April I ran the second Creative Exchange and connected 140 people from Australia, NZ, UK and the USA.
To watch a community develop, grow and interact in the way it has and to hear from people who have made connections and friendships, learnt new skills, picked up old pastimes has been so rewarding and exactly what I wanted to achieve with the exchange, except it's on a scale that I truly never imagined.
How has your digital voice grown and changed since you first started blogging?
I feel my digital voice has changed a lot since I first started blogging which has led to a very recent revamp of my website and blog to allow me a fresh platform to share what I now feel is an authentic and valid voice. I think I’ve always thought I had a story to tell but it’s only of late that I feel that I have a valid voice and I’m really looking forward to having a concise platform to share my dialogue.
Any advice for others considering a creative business?
Just start.
There is so much information out there about what to do and what not to do, but I think you can get caught up in all of the ‘advice’ and spend way too much time (and often money) planning for something that you need to approach as more of a journey. Start small and stay authentic, do what’s close to your heart and what you truly feel passionate about: honesty radiates.
You can't keep a good woman down! Thinking out loud, what would be your dream project with Dunne with Style?
I’m such a dreamer, so I could almost write a list here! My big dream is to be able to take the next step in connecting the creative communities in more face to face settings. I would love to be able to facilitate Creative Exchange participants to be able to meet the exchange-ee’s they have connected with. I would love to spend more time creating amongst like minded people in inspiring settings and am always dreaming of my next collaboration.
How do you fit everything in to your week, with a blog, business, kids, husband and still be smiling in every photo?
If you truly love what you do then the smiling part is a given. I think a lot of the ‘juggle’ is about mindset, I frequently say everything that needs to get done will get done and for everything else there’s always tomorrow. Each day I prioritise all of the non-negotiables - the things that must get done - and then I’m realistic that everything else will have to wait. I don’t really define my work hours from my family hours and whilst plenty of people tell me that I should, I started Dunne with Style to be able to stay at home and look after my kids and I love that it has stayed that way. When I’m creating products in my studio there’s always little fingers dabbling in my ‘scraps’ under the desk and when I’m on a styling job I often have a mini assistants attached to my hip or following me around like a shadow. I’m blessed to have a supportive family who are always there to help with the juggle but I really want to show people that you can be a stay at home mum and live out your dream... the two don’t have to be mutually exclusive.
You are an inspiration for fulfilling your ideas. What inspires you? Please tell us about some of your creative resources (or passions).
I read, I watch, I listen.
I find the written word alluring and powerful and I love to hear people’s stories. I can generally be found looking for reassurance, grounding and inspiration from some of my favourite bloggers such as Teacups Too.
I’m also a really visual person, and whilst a lot of people talk about finding social media quite uninspiring I am a self confessed Instagram and Pinterest addict, simply because I’m forever blown away by the beauty that can be captured in a single square frame. I love the diversity that I can flick through in 30 seconds and that it can be something as far removed from my own craft or skill set but I’m still inspired by their choice of colour, texture or shape.
I think musicians are amongst the most passionate people about their craft and whilst my musical skills might have a lot to answer for I find most creative blocks and staleness can be cured by a good playlist.
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Thank you Samantha for your participation and words of inspiration. If you would like to find out more about Create or Dunne with Style view Samantha's blog at www.dunnewithstyle.com. You can also see Samantha's styling treats on Instagram (@dunnewithstyle).
Andrea McArthur (www.andyjane.com) has a passion for all things visual and works as a Senior Graphic Designer in Dubai. Type is her true love and goes weak at the knees over beautiful design. You’ll find her sharing image musings on Instagram @andyjanemc.