Tips for surviving the holiday season in a creative business

The silly season is here! This time of year can be a busy and stressful time in a creative business. Here are some useful tips on what you can do to survive the season and come out the other side feeling healthy, refreshed and energised, from Sally Cumming, director at Engage Health, a provider of mental health, resilience and injury prevention programs.

Plan ahead

Being organised in the busiest of times can make you more efficient and less stressed. Planning and organising the tasks in advance will leave you time to concentrate on what you need to complete at that time.

Be mindful

Mindfulness meditation is very effective in reducing stress levels and changing pathways to improve thought patterns. It also activates the right side of the brain, which enhances creativity—something that can benefit you all year round.

You can learn how to do this by listening to guided mindfulness recordings. (We love the free Smiling Mind guided meditation app.) Try practicing mindfulness meditation during everyday routine activities, such as cleaning, cooking, shopping, brushing your teeth and showering. Notice when your mind wanders away from what you are doing and gently bring it back. Over time, this will create new neural pathways in the brain, enabling you to remain more focused, calmer and less likely to react when the tension rises.

Recognise stress

With practice, you can learn to recognise and identify your stress triggers, helping you stay in control when the pressure builds. Like any skill, mindfulness takes self-exploration, discipline and regular practice. We all have the ability to remain calm and to avoid burnout if we learn how to recognise the early signs of stress and how it affects us.

The first step is becoming aware of our triggers. How does stress manifest itself in your body? Do your neck and shoulders appear tighter? Does your mind race, your heart beat faster or your stomach feel like it is in knots? These are all common physical sensations associated with the stress response and are different for each person. Paying close attention to these early signs of stress will allow you to stamp it out early.

Come to your senses

It is important to recognise that the body’s ‘fight, flight, freeze’ state is a hard-wired physiological response to a perceived threat. The body can also overreact to stressors that are not life-threatening, such as work pressures, traffic jams, and so on. The good news is you can outsmart this overactive physiological stress response by engaging the five senses. The practice of using your senses immediately sends a signal to the brain’s limbic system to let the body know it is safe from harm and danger. This rapidly stabilises your emotions and will calm and ground you in the present moment.

Learn to relax

We all need to find balance. It is not always easy to remember that taking the time for relaxation and/or exercise is just as important as getting work done. Each morning when you wake up, try staying in bed for five minutes and doing gentle breathing to allow the mind to become still. This will elicit the relaxation response, lower your blood pressure and release any muscle tension.

To de-stress at any time, try this simple relaxation exercise: breathe in through your nose for a slow count of three, allowing your belly to fully expand with air. Breathe out through your mouth for a slow count of five. Continue for five minutes. Follow the breath as it comes into and leaves the body. Be mindful of any unhelpful thoughts and let them pass through the mind.

Be active

Try to do some exercise every day. A brisk walk, light jog, bike ride or swim will do wonders for your mind and body. Being active will also relieve stress, improve sleep and increase your energy levels. Aim for 30 minutes of aerobic exercise five times a week. If you are already doing this, increase it to 45 minutes. If you exercise three times a week, move it up to five times a week. Studies have proven aerobic exercise suppresses the stress hormone cortisol, which has also been linked to excessive weight storage around the midsection, so suppressing it could benefit you both ways.

Be safe

Slowing down and being mindful will also protect your body from harm. If you are at markets packing boxes for delivery or lifting heavy objects, always ensure your spine and body are in the correct position. Before lifting, make sure there is an obvious ‘S’ shape in the spine and avoid undesirable ‘C’ shaped curvatures. Maintaining a lumbar curve is extremely important to ensure the lower back does not take unnecessary load or strain. To do this, widen your stance and stick out your bottom (similar to sitting down onto a chair or a weightlifter’s squat). Always brace your abdominal muscles and use your glutes and leg muscles to lift the load. Regular stretching and flexibility exercises will ensure your spine stays in a healthy position.

Remember to laugh

Laughter is one of the best ways to reduce stress, so don’t forget your sense of humour. The times when we start to lose it are the times we need it most! Try to enjoy this busy season and plan effective strategies to help you stay in control and stay safe.

Happy Festive Season!

Sally Cumming is the director and lead corporate wellness consultant for Engage Health. She is a certified mindfulness practitioner with the Mindfulness Training Institute of Australia as well as an ESSA-accredited exercise physiologist. Follow Sally on Instagram (@engage_health) or LinkedIn.

Jes Egan is a ‘practical creative,’ doing the business in a digital agency, being an artist and an university lecturer. Follow Jes on Instagram (@paper_chap). 

How to make the most of the holiday season

I’ll let you in on a secret. Every December, I write a business preparation checklist on an A4 piece of paper and stick it into my brand new diary. I tape it in around the October section so I can remember the lessons I learnt this season to be as prepared as possible for the next holiday season. Future Christina is always thankful that I take the time to do this. As a jeweller, the last three months of the year are my busiest, and account for the largest percentage of my earnings. Most small businesses see a rise in sales in the lead-up to Christmas. Being disorganised at this time of year leads to missed opportunities, negative word of mouth and worst still, loss of sales. Managing your time, cash flow, stock and production for the holiday season really begins in January. But fear not! Here's what you can do right now to make the most of the holiday season and be better prepared for next year. Your future self will thank you!

Holiday season business prep checklist

Stocktake consumables: Make a list of the items and packaging you will need between now and the new year. Include everything, then overestimate how much you will need of each item and start stocking up as cash flow allows. For my business, this includes mailers, packaging, business cards, stickers, ribbon, metal, drills, emery, flux and wrapping paper. Most supply businesses shut down before Christmas and open again mid-January. Rushing to order branded gift boxes or ribbon at the last minute is not only stressful, but is time better spent working on revenue earning tasks. Buying in bulk will also save you money with lower prices and postage costs.

Restock your shop: Stock up on all the product offerings you will continue to sell in the new year. For me, this means ordering metal, gemstones and castings, then turning these into products to fill my safe. It can be hard to know which products will be the best sellers during the holidays, but keep in mind that price points between twenty and ninety dollars do well. In my business, earrings sell well as they don’t require resizing like rings do. Review your best sellers for the year and make predictions based on these numbers. Stock up on any items you will be promoting.

Organise a photo shoot: While you are stocking up on products and consumables, stock up on images as well. If you are producing high-quality items, you need high-quality visuals to represent your brand. Consumers are bombarded by images and have higher expectations than they used to. Take the time to plan a Christmas-themed photo shoot with images that will stop your clients mid-scroll. What will your theme be? What will be the focus of your Christmas marketing promotion? Create a Pinterest board of inspiration, gather your props, secure a model or friend, get out your camera or hire a photographer and set aside a few hours to style and shoot your products. If you can aim for thirty images, you will have a library to use across all your platforms in the lead up to Christmas. Use free online editing software like Canva to create Facebook, blog, newsletter and shop headers and save them to a file for Christmas branding. Then these will all be ready to go on December 1st, or whenever you choose to start your Christmas promotions.

Organise a holiday-themed photo shoot for your products

Schedule social media: Once you have the images ready, draft blog posts and newsletters and use scheduling apps to plan your social media. When things get busy, social media is often the first thing we stop paying attention to, but is a huge revenue earner at this time of year. I use Dropbox and Mosaico for this. I can then upload every edited image from the shoot, write a caption, create a list of tags and post to a twice-daily schedule on Instagram.

Review your online presence: Check that your product descriptions are up to date, re-read your policies, check for continuity in your branding. Are you using the same profile image across all social media? Send a dummy email from your contact page to confirm there are no broken links. You don’t want to miss customer inquiries, or confuse customers across platforms with mixed branding.

Promote yourself: Start planning and promoting. How will you reach out to prior customers? How will you engage with new customers? What offers will you use to entice customers to purchase now, rather than putting it off? For my business, I print postcards using an image from my Christmas shoot, hand-write a thank-you note and send it on the 1st of December to every customer I had that year, offering them a ten percent discount online. This is the only discounting I do, as I feel discounting is the death of small business, and value adding (for example, offering a free polishing cloth with an order) is a more sustainable practice. I also create limited numbers of lower-price pieces that include postage and offer them exclusively for sale on Instagram. The limited number, price point and time sensitivity mean they sell quickly. I also offer free upgrades to express shipping as my mailing cut-off approaches.

Set cut-offs: I like to sell up to the last possible moment, but knowing when your cut-off dates are is crucial to ensure you can deliver on your promises. Look at your calendar and write down the last possible dates you can mail products to clients overseas, interstate and with Express Post (keeping in mind that even next-day delivery takes two days in many places in Australia). If you sell your goods wholesale, you will also need to advise your retailers of your wholesale order cut-off date. If they place an order mid-December, will you realistically be able to fill it and keep up with your online sales? I tend to make my wholesale cut-off mid-November, but stay as flexible as I can to serve my retailers right up until Christmas. If you create custom work, you will need another cut-off date. In my industry, client work can involve several different processes, from casting to engraving, handmaking to gem setting, and each of these suppliers are likely stretched to capacity. Jobs that can usually be done in one day take a week at this time of year. Start educating your clients about these cut-offs so you get a manageable flow of orders rather than a flood at the last minute. Keep reminding customers of your cut off dates: include them in your newsletters, on your website and again on social media.

Relax: Schedule time for family, friends and social activities this holiday season. By following the checklist above, you will have more time to spend enjoying the season, not just working through it.

Christina Lowry is a designer and jeweller who creates fine jewellery for creatives. Her work is featured in several Australian galleries, as well as in her online store. Christina fell in love with jewellery making while studying a Bachelor of Fine Art/Visual Art. Each piece is lovingly made by hand in her Brisbane workshop, incorporating precious metals and gemstones and using traditional metalworking techniques. To see more of her work, visit her website, Facebook page, and follow her on Instagram (@christinalowrydesigns).

Photography by Trudi Le Brese Photography for Christina Lowry Designs