Meet Lizzie Archer, Creative Director at The Elsewhere Co.
This is Lizzie, the designer and founder behind sustainable accessories brand, The Elsewhere Co. - a luxury label inspiring freedom seekers around the world to escape the every day through a design philosophy that rejects all that’s ordinary, lacklustre and thoughtlessly produced.
“I have collected jewellery from all over the world and this is part of the reason I created wallets with space specifically to store jewellery! I’m passionate about sustainable fashion and believe that designers have a responsibility to understand the materials they work with—how they were made, who made them, their performance, longevity, environmental and social impact and end of life.”
Tell us a bit about yourself?
I’m a country girl at heart. I grew up on a beautiful sheep farm in central west NSW. I always knew I wanted to do something creative. I studied a BA Media (Hons) at Macquarie University, Sydney, majoring in Film and Television production—I originally wanted to be a film director!
I’m based in Melbourne and am a full-time business owner plus full-time mum to two boys. I love to travel (looking forward to being able to do this again one day) and I believe in living an adventurous life—always learning, exploring and living joyfully. I’m always on the look-out for my next adventure!
I have collected jewellery from all over the world and this is part of the reason I created wallets with space specifically to store jewellery! I’m passionate about sustainable fashion and believe that designers have a responsibility to understand the materials they work with—how they were made, who made them, their performance, longevity, environmental and social impact and end of life. This takes time, energy and in most instances is more expensive than mainstream alternatives but it’s really rewarding to see that my designs offer a significant step change towards a more sustainable fashion industry.
What is your current business?
I’m the designer and founder behind sustainable accessories brand, The Elsewhere Co. - a luxury label inspiring freedom seekers around the world to escape the every day through a design philosophy that rejects all that’s ordinary, lacklustre and thoughtlessly produced.
How would you describe your career so far and how did you get into this industry?
My career has been a journey! I’ve done lots of different things and have learnt a lot along the way! At university, I studied Media majoring in film and television production but landed a career in product management and marketing where I worked for several consumer goods brands within Australia and the UK. I also studied interior design whilst living and working in London. My corporate roles gave me experience in developing and launching large scale product ranges, however, I always knew I wanted to be working more creatively in an environment where I didn’t have to compromise on my design vision and values.
I left my job in London to take a year off travelling through Europe and South East Asia back to Australia. I collected jewellery throughout my travels but was having trouble storing it safely in my backpack. Whilst in Cambodia, I fell in love with the beauty of artisan hand-loomed silk and upon returning to Melbourne, I enrolled in a short textile design course at RMIT and developed my very first collection of luxury silk jewellery rolls. From there I’ve developed the brand and collections you see today.
What does a typical workday look like for you?
I’m constantly juggling my roles as a mum and business owner, so every day is different! I work between 7-9 am in the morning whilst my husband gets my eldest son ready for school—this is when I get my priority things done. Throughout the day I look after my 4-year-old and do bits and pieces when he’s happy playing— things like packing orders, preparing stock for retailers, designing and visiting retailers. We do a daily scooter ride to deliver orders to the post office! Then it’s school pick-up, chores and dinner prep. I sit down again at 6 pm to do my social media for the day, then after everyone’s in bed I’ll do another hour of work before relaxing at the end of the evening. I complete any big projects on a Saturday when my husband looks after our boys!
What has been your favourite product created to date?
Definitely my up-cycled leather wallet – it’s a world-first design which took almost 2 years to develop. It’s an entrant in this year’s Victorian Premier’s Design Awards!
“This is NO ordinary wallet. We set out to design the wallet of your dreams; a single wallet to keep you organised from work to play, trips away and everything in between –without destroying the planet. The Elsewhere Co. upcycled leather wallet is thoughtfully designed for living an adventurous life. It can be used at home or away and features an innovative concealed jewellery storage compartment, making it one of the most versatile accessories around. Crafted from upcycled leather, it imaginatively transforms waste into luxury fashion, with initial production saving approximately 100kg of leather offcuts from reaching landfill.”
It is my hope that our wallets will keep you organised for many years to come, saving you time, making your every day easier and helping you steal more moments of freedom to pursue an adventurous life – a life less ordinary.
What are some of the things which inspires you?
I’m inspired by travel, art and nature. I love bold colour and you’ll notice that colour palettes play an integral role in my designs. I’m also inspired by fabrics and materials – each material has its own beauty, texture, unique properties and story of how it was made. I love working with interesting materials and finding new ways to reimagine them into luxury items.
How do you stay organised in life and business?
Work-life balance has been quite difficult as you can see from my daily routine above! It’s been particularly hard to manage this year as I was homeschooling my 6-year-old, whilst also looking after my 4-year-old. This meant that during these times I had to put my work largely on pause. Over the years of running my own business, I’ve learnt to stress less about what I can’t do and be happy with achieving my best in the time that I have available. I work hard but make sure we plan lots of holidays and fun things to do as a family!
What has 2020 taught you about yourself?
I’ve learnt the value of community this year – I’ve actually worked more collaboratively with others than in a normal year which I’ve really enjoyed.
This year people have been really collaborative and more open to connecting and supporting others. Whilst it’s been a tough sales year there have also been more opportunities and initiatives to support small businesses as well as opportunities to up-skill and be involved in the community which has been invaluable.
Just like the amazing community at Creative Women’s Circle, I’ve also had the opportunity to work with a mentor this year! I’ve found this really useful in clarifying my ideas and helping me move forward with initiatives at a much faster pace. So this is something I’ll probably continue to do going forward.
What have been some of the biggest challenges in your career?
Being a creative at heart; throughout my corporate career, I always found it difficult to be constantly compromising my creative vision and personal values. This meant that while I enjoyed this part of my career and learnt a lot about business, I felt frustrated much of the time. Once I got the courage to start my own business built on my personal values, I felt such a great sense of freedom. I’ve never looked back!
What do you get up to when not working?
I have family in South Coast NSW so we spend a lot of time there at the beach, swimming, bushwalking and enjoying time as a family.
How do you plan for a new year? And do you have any tips for new year goal-setting?
I like to reflect on the past year’s achievements and take time to really congratulate myself before moving onto new goals. Then I assess what worked and what didn’t!
I find the last quarter of the year is so busy and it’s often quite reactive so I like to begin the year by revisiting my core brand values and vision to see if everything is still relevant or if some areas have evolved etc. I like to bring everything back to the brand vision and values, then I start working on plans for the new year with this vision clearly in place.
I also do a sustainability roadmap for the year ahead to ensure that each year we’re moving forward with our sustainability goals as a business. Sustainability is a constant journey!
Shop local this Christmas
The Elsewhere Co collection is available at Design A Space Retail Gallery.
Shop in-store at either of the Design A Space stores below and receive 20% off the upcycled leather collection.
Offer is available until 24/12/2020.
Melbourne City Store
20 Manchester Lane,
Melbourne VIC 3000
+61 3 9663 8991
Windsor Store
142 Chapel Street,
Windsor VIC 3181
+61 3 9510 0144
Say hi to Christie Brewster
Over the past 16 years, Christie Brewster has been very busy. She has worked in Sydney, London and New York, providing creative solutions for brands such as Qantas, BBC, Australian Chamber Orchestra, Carnegie Hall, Pinchgut Opera, Open Data Institute, Hitachi Vantara, and TEDx London. We chat with Christie about her career, and how she gets to do what she does.
Over the past 16 years, Christie Brewster has been very busy. She has worked in Sydney, London and New York, providing creative solutions for brands such as Qantas, BBC, Australian Chamber Orchestra, Carnegie Hall, Pinchgut Opera, Open Data Institute, Hitachi Vantara, and TEDx London. We chat with Christie about her career, and how she gets to do what she does.
Tell us a bit about yourself…
I’m currently Senior Graphic Designer for Medium Rare Content Agency working with brands such as Qantas magazine, Coles magazine, Bunning, Officeworks and David Jones. I’m responsible for digital graphic design presence, and also work closely with our Art Director on storyboarding, illustration and mock-ups, to on-location shoots and social media executions – I love seeing a creative project come to life from concept to completion.
Having studied Photography a few years ago, and choosing to work with a ‘somewhat’ controversial mirrorless camera – I’ve enjoyed approaching photography with consideration between image and typography and partnering the two to generate a meaningful and engaging piece of content.
What is your current business/creative pursuit/job?
I’m specifically inspired by travel, hospitality, the arts and fashion with my short-term goal to be Art Director for a magazine brand. My bigger picture of goal is to own my own creative agency one day.
How would you describe your career so far and how did you get into this industry?
My role has varied over my career, starting out as a junior designer operating digital print presses, to working as an in-house designer for marketing departments in art organisations such as The Sydney Symphony, BBC Proms, and Australian Chamber Orchestra. These roles contributed to several career highlights, including attending the Last Night of the Proms after-party at the Royal Albert Hall in London, and meeting Ita Buttrose to work on the Sydney Symphony concert brochures, to photographing Lang Lang at the Sydney Opera House and traveling as the resident photographer for the Australian Chamber Orchestra’s tour to Tokyo, Japan. I’ve been incredibly fortunate that graphic design has opened my world to travel and experiences that I could never have imagined when I graduated from Western Sydney TAFE 16 years ago.
Last year, I chose to broaden my experience and skills in an agency environment, where I see long-term progression to Art/ Creative Direction. Medium Rare Content Agency delivers high quality, best-in-class creative digital, social, and print native content across a diverse range of clients which I have been fortunate to work with on many levels. I enjoy collaborating and coordinating with internal and external members.
What does a typical work day look like for you?
At the moment our office is working remotely and the team starts every day with a work-in-progress Zoom call at 9am sharp where current and ongoing work is reviewed and divided amongst the team. Each workday is varied for me – from working on advertorials for brands such as Armani, Destination NSW, or Rockpool Restaurant who advertise in Qantas magazine, to designing HTML 5 webtiles for Amex or Red Energy or storyboarding Officeworks’ latest ‘Geeks to You’ video – each day is diverse and deadline-driven which keeps me engaged and on my toes!
What is the most important aspect of your job/ creative pursuit?
Creating honest output and contributing quality work that is an asset to my team.
Researching insights and trends that are occurring in Australia and abroad and applying findings to relevant campaign pitches.
Sharing knowledge, being helpful and kind to others.
What have been some of the biggest challenges in your career?
Professionally, making the switch from being an in-house designer to agency designer, when so many others were transitioning the other way. In hindsight, I probably had a lot of anxiety around it because I’d heard many horror stories about agency work. I’m fortunate that my current place of work value work-life balance and are a great team of creatives who genuinely care about creating quality work.
Personally, I’ve really benefitted from having some guidance in defining my career direction, specifically related to how I make the next step to Art Direction. In addition to engaging a career coach, I recently completed the CWC Member Mentoring Program, a great initiative that provided me with support to connect and develop my skills. I’ve found both experiences incredibly valuable - providing me with a framework for my career, a timeline for my goals and a new way of thinking about the way I can adapt, evolve and transform in my journey.
What are some of the things which inspires you?
Beautifully designed publications that have gorgeous paper, finishing, typefaces or clean font styling, some titles I love are:
Qantas magazine
Numéro magazine
Vogue magazine
Gritty Pritty digital magazine
Best creative memory?
Managing the editorial design for the BBC Proms Guide in London and designing the first Proms Guide Ebook – an exciting digital development that gained promotion from Apple and met sales target within two weeks.
What would you tell your younger self?
Listen to your instinct – if it doesn’t feel right, it probably isn’t.
Make that move overseas you’ve been thinking about – you won’t regret it!
What advice would you give to someone who wanted to break into the industry you are in?
Bring something someone else can’t. I’ve wanted to work in magazines for most of my career, the reason I was got to where I am today was that I could bring a different way of thinking.
When working on creative projects aim to bring a holistic approach to your design method – look at the end result first and assess how the content will be utilised, whether that be in print or online, then work backward and divide the creative process into manageable tasks to deliver your vision.
Meet Cindee Smith, owner and creative behind VIOLET HARTLEY
My business is VIOLET HARTLEY, I create hand screen printed textiles, predominantly scarves. Hand etched (onto a zinc plate) and hand printed etchings, often hand coloured with water colour pencils.
BOWDO SCARF....ORANGE TASSLES....SWALLOW PRINT IN ORANGE
4 min read
My business is VIOLET HARTLEY, I create hand screen printed textiles, predominantly scarves. Hand etched (onto a zinc plate) and hand printed etchings, often hand coloured with water colour pencils.
I initially studied screen printing in WA (many years ago) and more recently completed a Diploma in Visual Arts in Melbourne. I have worked in the fashion industry most of my career in some way shape or form.
I feel very lucky to have a grown son and daughter and two fantastic grandchildren (who love to help me with drawing and creating).
I have a love of nature & colour and am particularly inspired by birds, trees, animals and my love of textiles and embellishment, which is reflected in my work.
What do you have on your work space at the moment?
At the moment I’m working on a new shipment of large silk/cotton scarves adorned with gorgeous coloured tassels. I am hand printing five new hand drawn designs onto these.
I also have samples and prototypes of art work on large canvas carry bags and silk velvet jackets with artwork on the back.
BOWDO SCARF....CIRCLE OF TREES PRINT IN KHAKI ...GREEN TASSLES
How would you describe your career so far and how did you get into this industry?
My career/business as an artist is really just blooming in the last decade as I have had the time to dedicate to it seriously.
I feel like I have been all my life practicing for it and experimenting with different products (clothing, cushions, etchings and painting) and different avenues of selling from to shops to selected artisan markets. When my daughter was very young I wanted to get out of the house for a few hours a week and learn something new (and talk to adults). Having always loved art in many forms and textiles, when I found something that combined the two…Screen Printing, I enrolled immediately and fell in love with the technique and process instantly.
What are some of the most important/ topical issues you tackle in your work?
It is extremely important to me to keep centuries old artisan skills alive and acknowledged for the skill they are.
I’d like people to understand and appreciate the work, time, experience and dedication that is involved with HAND MADE.
Mass produced, machine generated products don’t require skill and have no uniqueness. Tens of thousands of people can have exactly the same item when it is factory produced from a production line. I think it would be wonderful if people bought one beautiful unique item that has been made with love and with time honoured techniques and to know that no-one else has exactly the same item.
RED, NATURAL, GREEN, COTTON CHECK WITH WHITE FOLKBIRD PRINT
What are some things you learnt on your job that you didn’t expect to learn?
I was surprised to learn that if you give people too much choice with a product such as different styles, colours, fabrics, prints and size it will often cause confusion and because they can’t decide…they buy nothing!
Because I am very decisive and instantly like something, I thought people that loved handmade beautiful items would be the same.
Do you have a typical workday?
Normally…(not at the moment because of the Coronavirus) I rise early and travel to my daughters house to take my fabulous grandchildren to school. I love doing this because it makes me start the day early and by 9.15 I am up dressed, feeling fresh, happy at starting the day with a laugh with my grandchildren and back in my studio ready and eager to go.
From there, it could be designing new scarves or prints or actually printing, drying and heat pressing scarves.
I often have loud music on when I work, it makes me relaxed and happy and content.
What have been some of the biggest challenges in your career?
I always have a million things I want to do and create — so sticking to and concentrating on even a couple of projects is hard for me.
Money! Always a challenge as you need to invest in fabric, inks, screens etc. and it's all very expensive and it might be several months before any return on your investment.
Computer stuff…anything to do with a computer! It doesn’t come naturally and I prefer to use my hands and make something than spend the time to work it out.
BOWDO SCARF…BLUE TASSLES…
What do you do in your ‘down time’ (and do you have a guilty pleasure)?
I love what I do so my “down time” is often doing the same things.
I read books, I’ve just read and loved Phosphorescence by Julia Baird.
Visiting art galleries and fabric stores.
Sitting on the verandah with my husband in late afternoon/evening and drinking Negronis.
What are some of the things which inspire you?
Nature - trees, birds, animals and flowers.
Colour - can be in nature or in a fabric store or what someone is wearing.
Music - puts me in a relaxed mood to create.
How do you balance work/ life?
As my studio/workspace is at home my husband usually makes me balance work/life. When he comes home from work tired, hungry and wanting to talk, I know that this is the end of my working day. When he is away l'll often work late into the evening, then I get tired and hungry and start making mistakes.
Best creative memory?
I often travel to India to work with weavers and textile artisans to create my scarves and when my first delivery of scarves arrived from India I was so excited I couldn't even wait to take the boxes inside to open them. I stood on my verandah tearing open the boxes. The smell of the natural freshly woven silk and cotton, the vision of hundreds of colourful tassels and the feel of the natural fabric against my skin was overwhelmingly euphoric.
What advice would you give to someone who wanted to break into the industry you are in?
LOVE WHAT YOU DO! If you love what you do you will find a way to make it happen.
Find your tribe - the people/customers that understand, appreciate and also love what you do.
Have a little chuckle to yourself if anyone ever says “ I can do that, it's easy”. They probably won’t!
Find the people that give you energy, support, belief in yourself and love and surround yourself with them.
Website www.violethartley.com
Instagram www.instagram.com/violethartley
Meet Trudy Rice, artist and textile designer
Hi I’m Trudy Rice, I am an artist and I live in Port Melbourne, Victoria. I also frequent the coastal town of Lorne on the iconic Great Ocean Road where much of my inspiration comes from. I work primarily with works on paper and enjoy depicting our native flora and fauna. I also dabble in abstract painting.
Trudy in her Studio. Photography Annette O'Brien and Styling Alana Langan
3 min read
Hi I’m Trudy Rice, I am an artist and I live in Port Melbourne, Victoria. I also frequent the coastal town of Lorne on the iconic Great Ocean Road where much of my inspiration comes from. I work primarily with works on paper and enjoy depicting our native flora and fauna. I also dabble in abstract painting.
My range of textile designs on 100% linen are a transference of my work from paper to fabric. I hope my work brings a sense of peace, calmness and connectivity with the natural world we live in.
What do you have on your work space at the moment?
It has been in my sites for some time to create an online workshop and our current global situation has given me a push to make it happen. I have been filming my second online workshop. The first one is up and running! Here is an introduction to the first workshop https://youtu.be/SVQv6LddXaU
I have also set up a small painting studio at home so I feel I’m being creative whilst helping my son to be motivated about online learning.
How would you describe your career so far and how did you get into this industry?
I’ve always been creative in some way, working with fashion designers as a model in my younger years, making jewellery, I tried my hand at being a makeup artist, going back to study art and falling in love with printmaking. I was told very early on that my work looked like it was printed on fabric so it was almost a natural progression from my works on paper.
I am now also working on some larger projects like murals and wallpaper design.
What are some of the most important/ topical issues you tackle in your work?
I am all about preserving our environment. Showing it’s beauty in my drawings and artworks, using all non-toxic materials in my studio and manufacturing locally in Australia as much as possible.
What are some things you learnt on your job that you didn’t expect to learn?
I am a bit of a nerd when it comes to technology but I never thought I’d be setting up my own website and running social media campaigns. You become a bit of a jack of all trades running your own arts business. I have slowly outsourced and this has been really important for me to keep being creative.
Last year I hired my sister who is a talented photographer and is now taking images of my homewares and writing for my social media outlets.
I have also engaged a PR agency. Once I started having more of a flow of incoming work, I really needed the help.
Do you have a typical workday?
I am much more in my creative zone in the afternoons, so I know that I’m better doing paperwork in the morning and then making art in the afternoon.
What have been some of the biggest challenges in your career?
Working out how to manage working with galleries, pricing my work, pricing larger projects and the biggest challenge has been how to pivot my business to manage through our current global situation.
Trudy drawing in the studio with some of her homewares. Photography Annette O'Brien and Styling Alana Langan
What do you do in your ‘down time’ (and do you have a guilty pleasure)?
My down-time is generally staying at home with my family, cuddled up on the couch and drinking a glass of good red wine with some stinky cheese! I am Dutch after all.
What are some of the things which inspire you?
Getting out into nature is definitely inspiring. Whether that’s in my local park or hiking in the bush.
How do you balance work/ life?
I try to keep a good diary and finish working, especially on the computer by 5pm. I like to be home to cook the dinner, have that glass of red and spend time with my family.
Best creative memory?
Gosh… there have been so many highlights, from features in a magazine, large projects coming to fruition. I love seeing my art go to a good home. Its like sending off one of your children.
I do love when I have an ah ha moment in the studio. When you hand pull a print from the printing press and you are pleasantly surprised at what has come out.
What advice would you give to someone who wanted to break into the industry you are in?
Find what makes you passionate and keep making decisions whether business or pleasure that help to fuel that passion.
Meet Lilian Tran of ISĒ
Lilian Tran is the founder of ISĒ, and organic Belgian linen company which crafts timeless pieces that are crisp, luxurious and sustainable. Read about how Lilian got to do what she does, what makes her tick, and how she has cultivated her creative career.
Image: ISĒ
5 min read
Lilian Tran is the founder of ISĒ, and organic Belgian linen company which crafts timeless pieces that are crisp, luxurious and sustainable. Read about how Lilian got to do what she does, what makes her tick, and how she has cultivated her creative career.
Tell us a bit about yourself.
When I was younger, I wanted to be a fashion designer because I loved making my own clothes. I eventually studied at the Whitehouse Institute of Design and went on to work in fashion. My career was spent working in Australia for the majority of my early years, and later working in fashion capitals like London and New York, which have been some of the best years of my life career-wise and in terms of personal development.
With a busy lifestyle, I try to maintain a comfortable balance in my life. For my mental and physical health, I take pilates reformer sessions through the week, which I thoroughly enjoy. I see my family every Sunday for dinner and I make sure I have time for my partner and my friends. My weeks are busy but I stay organised and make it work.
What is your current business/creative pursuit/job?
I started ISĒ, in 2019 with the hope to create an honest business, built on an uncompromising quality standard with ethics and sustainability at the forefront.
I had been feeling disillusioned by the fashion industry since the 2013 Rana Plaza collapse and it made me question the ethics and sustainability of the fashion world I was so drawn to. This was a big part of my why. I chose to make products for the home because I came to realise how important sleep is for your well-being.
My life is pretty demanding so I place importance on maintaining a balance, recharging and sleeping well to stay healthy.
Image: ISĒ
How would you describe your career so far and how did you get into this industry?
I feel fortunate to have the opportunities I have had. Though, I also believe that it doesn’t come handed to you but is received through hard work, and maybe a little bit of luck.
My career in fashion gave me the expertise to understand the manufacturing industry well. I have been able to gain experience in small businesses, where I was able to get hands on with a lot of different areas, and larger businesses, to specialise in what I did.
When I landed my job in London, I was given the luxury of travel to meet with suppliers, go on sourcing and inspiration trips around the world on a regular basis to make my designs come to life. The skills I gained in London allowed me to specialise in what I did and gave me creative freedom.
Once my time was up in London, I made my way to Berlin to work on my portfolio and then headed to New York and landed a job there. New York was a different kind of beast that really challenged me in many ways. Upon my return to Sydney, I decided I was ready for my next challenge, to create a story of my own grounded in values I felt strongly about.
What does a typical work day look like for you?
I typically arrange my week in advance, in order of tasks of importance. I’ve learnt too well in the past that I am not productive when I have too many little things to do in the day as I lose focus. My week consists of emails, meetings, marketing, liaising with our suppliers, and admin for the most part.
Image: ISĒ linen
Image: ISĒ leather throw
What is the most important aspect of your job/ creative pursuit?
I have a responsibility to maintain the health of the business and the planet. My vision is to uphold the company’s vision and values at a high level. Every partner we take on and every employee we hire believes in our vision and values.
What have been some of the biggest challenges in your career?
Presentations were probably my biggest fear in my early days. I am more comfortable with it now, but I won’t lie, it still makes me nervous to present my work. Its definitely a great skill to have and a skill worth mastering as it’s an important part of showcasing the work you have been working on and sharing it with the people in front of you. It’s exciting but at the same time a little daunting.
Understanding how to organise your time is also very important. I find it’s great to sit down on a Sunday evening and plan for the week ahead so you know exactly what needs to be accomplished. Things don’t always go as planned, but at least you have a framework to start with.
What do you do in your ‘down time’ (and do you have a guilty pleasure)?
I enjoy my self care routine. It’s something that I have placed a focus on over the last 5 years. I have a weakness for Thai massages. It always leaves me feeling de-stressed and refreshed.
Image: ISĒ
What are some of the things which inspires you?
I am a big believer that you can be inspired by absolutely anything around you. I take inspiration from talks that I attend, galleries, travel, magazines and people.
Patti Smith continues to inspire me with her prose and her authenticity. My mentor, Gabrielle, inspires me everyday with the knowledge she shares on absolutely everything. My copywriter, Rossella, is quite possibly the kindest, most generous and humble human I know. Melinda Tually and Clare Press were the main people I turned to in the early days to learn about sustainability when it was all very new to the world many years ago. Instagram is a great source of inspiration also. Our suppliers persistence and dedication to sustainability inspires me to work with them to make a change for the world.
Best creative memory?
I was in year 5 working on a project on the planet Saturn. It was an exciting project because I was able to work on a large piece of black cardboard, write my findings in metallic coloured pens and create a work of art with silver and gold glitter. It was probably my proudest work.
What would you tell your younger self?
There is no such thing as a negative experience. Everything in life happens for a reason, so find the positive in the every bad situation and learn from this.
What advice would you give to someone who wanted to break into the industry you are in?
Do your research and make sure you enter it with a lot of persistence, passion and drive. It’s the only thing that I believe will make you successful, because you’ll realise that it may take a little bit longer than you think to get to where you want to be and there’s probably not going to be a lot of money coming your way for a little while. The only way is to be realistic with your expectations. Keep it real.
Image: ISĒ
Starting a creative business when you have young children
Whether you start a side hustle at night after the kids go to bed or launch a business during maternity leave, choosing the freedom of a business or freelancing is an increasingly popular choice for women who have young children. But there are questions. A lot of them. How, exactly, does it work? When do you work, how do you work, how do you decide what type of business to start?
To answer some of these questions, we interviewed three Creative Women’s Circle members who have forged this path for themselves. They give us some behind the scenes insights into the process of starting their businesses, and how, exactly, it all works.
Kerri Hollingsworth with her daughter
5 min read
Whether you start a side hustle at night after the kids go to bed or launch a business during maternity leave, choosing the freedom of a business or freelancing is an increasingly popular choice for women who have young children. But there are questions. A lot of them. How, exactly, does it work? When do you work, how do you work, how do you decide what type of business to start?
To answer some of these questions, we interviewed three Creative Women’s Circle members who have forged this path for themselves. They give us some behind the scenes insights into the process of starting their businesses, and how, exactly, it all works.
Our interviewees
Nadine Nethery, based in Sydney with three children, runs Can Do Content. She is a copywriter who works with female entrepreneurs, helping them to find their brand persona and their ‘why’. A lot of these women are also juggling their business with family life, and it is Nadine’s mission to help them find their voice.
Nadine Nethery. Image: Sister Scout Studio
Kerri Hollingsworth runs antiquate from her home in Gippsland, Victoria . Combining two passions, one for upholstery and weaving and the other for sustainability, she uses recycled materials to create one-of-a-kind armchairs, each piece telling its own story. Kerri runs her business alongside being a mum to her three year old daughter.
Kerri Hollingsworth
Melbourne-based Tess McCabe is a familiar name in CWC circles. The previous president of the Creative Women’s Circle board runs Creative Minds Publishing, a boutique publishing company that produces and sells high-quality books and resources that provide practical advice and inspiration for creative professionals. She juggles this alongside part time work and caring for her two kids.
Tess McCabe
What prompted you to start your business?
Image: Kerri Hollingsworth
Kerri: I started out doing standard upholstery before my daughter was born, while I was working as a flight attendant. But I was getting frustrated with the amount of waste I was producing in my home and my business. I was looking at the fabric scraps— my business of upholstery art, Antiquate Artistry, came from wanting to be less wasteful. The idea just evolved. If you let it evolve then its amazing where it goes.
Image: Tess McCabe
Tess: I could say that wanted to diversify my income to incorporate products, but really I just wanted to design nice books and make all the decisions! Plus publishing is not a big money-earner (at least the way I do it!)
Nadine: The flexibility, and being able to do what I love. Corporate life isn’t for me.
How did you get started?
Image: Sister Scout Studio
Nadine: Like many female business owners I started my business as a side gig, around my day job in corporate events in communications. One of those boring days in the office I decided to give it a go. At the time I had two kids and was working full time. I thought, no pressure, and see how it goes. Then I got to the point where I almost had too much work, and went on maternity leave with my third child and have been working on Can Do Content since then.
Kerri: I was on maternity leave from my job as a flight attendant and when I was waiting to get the call to go back for retraining, I thought I would just give the upholstery business a go. Qantas called a few months later, but by then I had got into a magazine and had a front cover feature, had held an exhibition and I had three orders – one for eight chairs. I decided to leave flying. It was a really hard decision, but I couldn’t ignore the feeling, it was like my heart was bursting. And I knew I couldn’t combine flying and being away with motherhood.
Tess: It started unofficially through self-publishing Conversations with Creative Women in 2011, and was formalised into a company in 2014.
Image: Tess McCabe
What obstacles and challenges have you faced?
Tess: Books need marketing to sell, so once the book is produced, while there is no more ‘making’, you have to find time to keep on top of marketing. Finding time is always a challenge!
Nadine: Probably confidence – imposter syndrome. I know I can write, I have a background in marketing, I know there is a need for my services but I still questioned myself. The self doubt and wondering if I’m good enough.
Kerri: I think the biggest challenge was probably my mindset. I’ve always been a really positive person, but you can’t help the fears that come up where you wonder if people think it’ll be silly, I’m constantly working to quiet those little voices that say ‘you’re stepping outside the norm’. A lot of us a fear of success because then people might react in a certain way.
What are the pros and cons to running a business vs having a job when you have a family?
Nadine: As a mum the paid sick days are a pro of a job. Whereas in your business everything stops and comes to a halt. You need a big support network if you have a deadline, partner, family and friends that can help. But the flexibility and the reward for finding a passion that you happen to get paid for, rather than showing up to an office everyday to get paid for something that you don’t want to do are the highlights of having your own business. And I love that no day is the same, no client ever has the same story.
Kerri: Financially having your own business there is more pressure. With a job you turn up and do your job and you go home and you know you’ll be paid. There was so much I loved about flying, but I know not being in the job I remember the good and not the hard parts – like the 23rd hour you’ve been awake and you still have to drive home.
Tess: I was running my own business as a graphic designer for various clients before having kids, so working for myself on my own books meant that I didn’t have external deadlines, only my own. But the money is different when you have a product-based business vs a service-based business. Time is not the only outlay and there is more financial risk.
How do you structure your business around your family?
Image: Tess McCabe
Tess: Because I’m mostly the primary carer (and I have a p/t job) and my husband works full time, I use one weekend day when he is home to concentrate on my business. Outside of that, it’s night times.
Nadine: Before going on maternity leave, I worked on my lunchbreak, and then also in the evenings. I tried to keep the weekends free. At the moment its during naptime and the evenings and I still try not to work on the weekend.
Kerri: It looks different everyday – when my daughter was younger, it was a bit easier, because I would go into my workshop and work while she was sleeping. Nowadays when I’m working, if she wants to stay with me and I have to keep going, then she loves to help so I’ll give her something to do alongside me. I’ll set up a little loom and she’ll weave alongside me. I try and include her in everything so she doesn’t feel like she’s excluded. I hope that she sees it more as we’re playing together rather than ‘mummy’s at work’. We go on walks around our property if need be to reset. The two days she’s in daycare I do the things that I need to do that I can’t be interrupted for.
Final words of advice
Image: Sister Scout Studio
Kerri: The main thing is to remember who you are. It’s so easy for mums to lose touch with yourself. If you’ve got a bit of an idea, don’t say its silly, because the voices that say that are just trying to keep you safe. Push through that because its really worth it. Your children and family fill your heart in one way but having your own purpose – they don’t take from each other if you give each their space.
Nadine: Don’t wait for the perfect moment, if I waited for the perfect moment it wouldn’t have happened. If you have that underlying passion and desire for something, just do it. If you think too much then you can always find a reason not to do it. Just give it a go and the worst that can happen is it doesn’t work out. Don’t be too harsh on yourself. Don’t listen to the mum guilt, something has to give, if the dishes aren’t done, whatever, its going to be ok.”
Tess: It takes a village! Utilise and ask for help. And don’t be too hard on yourself – businesses can evolve as your kids grow.
Connect with Nadine, Kerri and Tess on Instagram:
Bec Mackey is a freelance feature writer who has worked in the media industry for over fifteen years. She writes about wellbeing, work, personal development and parenting, and when she can muster the energy and courage, she writes about Things That Matter. Connect with Bec via Instagram or at www.becmackey.com
Who is Debbie Millman?
Debbie Millman, among numerous other things, is a huge hero of mine. She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design. She is also a born and bred New Yorker.
The Creative Women's Circle will be presenting Debbie Millman at Melbourne's Design Week in March 2020.
2 min read
Who is Debbie Millman?
Debbie Millman, among numerous other things, is a huge hero of mine. She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design. She is also a born and bred New Yorker.
As a woman who wears many hats, Debbie Millman will be visiting Melbourne for Melbourne Design Week on the weekend of March 14 and 15. Presented by us, the Creative Women’s Circle, Debbie will be sharing her experiences in the industry through the idea of Courage vs Confidence and hosting a workshop on Visual Story Telling.
As a podcaster, Debbie hosts Design Matters which has become the world’s most downloaded design podcast. Debbie has interviewed some of the biggest names in design since her show began in 2005. They include graphic design luminaries like Stephan Sagmeister and Paula Scher. She has also used her casual interview style to get to the heart of Eat, Prey Love’s Elizabeth Gilbert, feminist author and now fiancé Roxanne Gay and artist Marina Abramović’s creative processes.
Debbie Millman is the famed founder and talent on the podcast Design Matters.
Debbie is also an educator and runs a Masters in Branding at the School in Visual Arts in New York. Here she shares her knowledge gleaned from 22 years at Sterling Brands where she was president of the design division. She has worked for over 200 of the world’s top brands and written books to help students truly understand the process.
Branding is not the only topic Debbie has written about. Her published works also include more illustrative works like Self-Portrait as your Traitor and Look Both Ways. Her most recent collaboration is Leave Me Alone with the Recipes: The Life, Art, and Cookbook of Cipe Pineles. Cipe was an unsung American designer and educator who left a big impression on Debbie. One day Cipe’s personally illustrated scrapbook, full of family recipes, was found at an antiques fair. It was this book that Debbie with Sarah Rich, Wendy MacNaughton and Maria Popova (curator of the blog Brain Pickings) reinvented into a beautiful book that everyone can now cook from.
She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design.
Debbie’s passion for writing and design critique keeps expanding and she is now the Editorial and Creative Director of Print Magazine. Founded in 1940, Print Magazine was the go-to for inspiration and information for many graphic designers, however it went out of circulation in 2018. It has been Debbie’s passion for design that will ensure it will rise again this year and is something to look forward to.
In 2017 I got to meet Debbie in New York while researching my PhD on women in design. While I was certainly star-struck, it was great to find her so warm and welcoming. She has overcome a childhood of violence and abuse. She has set goals and challenged herself. She has achieved admirable career and personal success and is now at a place where she wants to share her secrets with other creative women. There is much about her to admire.
So that is who Debbie Millman is. We hope that you have your interest sparked and will see you at either her speaking event or workshop in March.
- Jane Connory, PhD, Special Events Co-ordinator at Creative Women’s Circle