Who is Debbie Millman?
Debbie Millman, among numerous other things, is a huge hero of mine. She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design. She is also a born and bred New Yorker.
The Creative Women's Circle will be presenting Debbie Millman at Melbourne's Design Week in March 2020.
2 min read
Who is Debbie Millman?
Debbie Millman, among numerous other things, is a huge hero of mine. She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design. She is also a born and bred New Yorker.
As a woman who wears many hats, Debbie Millman will be visiting Melbourne for Melbourne Design Week on the weekend of March 14 and 15. Presented by us, the Creative Women’s Circle, Debbie will be sharing her experiences in the industry through the idea of Courage vs Confidence and hosting a workshop on Visual Story Telling.
As a podcaster, Debbie hosts Design Matters which has become the world’s most downloaded design podcast. Debbie has interviewed some of the biggest names in design since her show began in 2005. They include graphic design luminaries like Stephan Sagmeister and Paula Scher. She has also used her casual interview style to get to the heart of Eat, Prey Love’s Elizabeth Gilbert, feminist author and now fiancé Roxanne Gay and artist Marina Abramović’s creative processes.
Debbie Millman is the famed founder and talent on the podcast Design Matters.
Debbie is also an educator and runs a Masters in Branding at the School in Visual Arts in New York. Here she shares her knowledge gleaned from 22 years at Sterling Brands where she was president of the design division. She has worked for over 200 of the world’s top brands and written books to help students truly understand the process.
Branding is not the only topic Debbie has written about. Her published works also include more illustrative works like Self-Portrait as your Traitor and Look Both Ways. Her most recent collaboration is Leave Me Alone with the Recipes: The Life, Art, and Cookbook of Cipe Pineles. Cipe was an unsung American designer and educator who left a big impression on Debbie. One day Cipe’s personally illustrated scrapbook, full of family recipes, was found at an antiques fair. It was this book that Debbie with Sarah Rich, Wendy MacNaughton and Maria Popova (curator of the blog Brain Pickings) reinvented into a beautiful book that everyone can now cook from.
She is an inspirational designer, author, branding guru, educator and podcaster who believes in making a difference through design.
Debbie’s passion for writing and design critique keeps expanding and she is now the Editorial and Creative Director of Print Magazine. Founded in 1940, Print Magazine was the go-to for inspiration and information for many graphic designers, however it went out of circulation in 2018. It has been Debbie’s passion for design that will ensure it will rise again this year and is something to look forward to.
In 2017 I got to meet Debbie in New York while researching my PhD on women in design. While I was certainly star-struck, it was great to find her so warm and welcoming. She has overcome a childhood of violence and abuse. She has set goals and challenged herself. She has achieved admirable career and personal success and is now at a place where she wants to share her secrets with other creative women. There is much about her to admire.
So that is who Debbie Millman is. We hope that you have your interest sparked and will see you at either her speaking event or workshop in March.
- Jane Connory, PhD, Special Events Co-ordinator at Creative Women’s Circle
What you need to know to host a workshop
Running a workshop or short course is a great opportunity for creatives to diversify income while sharing their skills, knowledge and passions. But before you run a workshop of your own, it pays to do a little research to ensure there is demand, a venue and that you have the time and skills for marketing to ensure your event is a success.
Running a workshop or short course is a great opportunity for creatives to diversify income while sharing their skills, knowledge and passions. But before you run a workshop of your own, it pays to do a little research to ensure there is demand, a venue and that you have the time and skills for marketing to ensure your event is a success.
What can you offer?
I believe we’re seeing an increase in the number of self-hosted workshops as education becomes more democratized: learning by the people, for the people! Many creatives have mastered processes and adapted techniques to make them more easily shareable with others. Ask yourself: what can you offer? What will participants specifically gain from undertaking a workshop with you?
Does someone else already offer it? Do people want it?
Dig around the Internet and you’ll see a whole bunch of workshops being offered by retailers, artist collectives and practicing designers. As you browse what’s available, here are some questions to guide your research.
Does anyone else currently offer workshops in your field of expertise?
If you have competitors, great! It means there is genuine interest from others wanting to learn this set of skills. How do your competitors run their workshops? Can you do it better?
If you don’t have competitors, ask your friends, colleagues and even strangers whether they or someone they know would be interested in taking one of your workshops.
Find out where your competitors are located. Can you find alternate regions or locations to attract another demographic?
Outline the purpose of your workshop.
The more clearly you define the purpose of your workshop, the easier it will be to hone in on your target market.
Does your workshop require prior skills or knowledge, or is it introductory and inclusive?
Are you offering professional development or sharing knowledge or artisan skills?
Will there be something physical to take home afterwards, either a handmade object or a set of reference materials?
How long will the session go for? Can you condense it into one day or will you need to stretch it out over a weekend or multiple evening sessions?
Define the aims and goals of your workshop so participants know what to expect. Tell them specifically what prior knowledge or skills they’ll need, what to bring, what’s supplied and what you’ll provide.
Find a space.
Venue rentals can easily eat away workshop profits and the ability to pay yourself after costs, so it’s worth considering other options. Could you run your workshop from your home or studio? Could you find a venue partner who will benefit from you bringing in new customers? Consider linking with a food and beverage or retail business to boost sales in exchange for free space. You could also consider profit-share so there’s a mutual benefit from cross-promotion and marketing. Make sure your venue is easy to get to, accessible to public transport and has parking options.
All images: Surface Art Symposium, run by Emily Wills
Sell tickets. Promote and share. Sell more tickets!
Give yourself six to eight weeks lead-time to book a space or find a collaborator or host. You’ll want to have the event information up with a minimum of four weeks to market and promote. If you don’t have an existing online shop, consider using a third-party booking system such as Stickytickets, Eventbrite or WeTeachme to manage sales.
To promote your event, create a flyer or image that effectively communicates your workshop outcomes. If you don’t have graphic design skills, an edited photo or simple graphic designed on Canva.com can be really effective.
Share your workshop visuals, information and booking link across social media channels. Encourage others to share the event details. Link with your target market via Facebook groups and send emails to your database, friends and family. Get the workshop information out there! Promote and share! Keep going right up until launch time.
Do a great job. Get feedback. Build a tribe!
Finally, you’re running a workshop! Give it your all to make it special and memorable. Follow up with an email to let people know you appreciated their time and interest, and ask if there’s anything you could do to make it better next time.
Building an audience takes time. Sometimes the people who would most love to come to your workshop are unavailable or simply forgot to book tickets. Have a second date ready to gauge interest and send through to any enquiries that come through.
Emily Wills is the creative director of SURFACE 1°22, a surface pattern design studio. In her various manifestations, she has worked as a fashion designer, illustrator, curator, arts educator and printed textile designer. Emily founded the SURFACE 1°22 Design School in Melbourne, offering hands-on workshops and short courses in surface and textile design. For more information, visit her Facebook page and Instagram feeds (@surface122designschool and @surface122).
Photography credits: Tendai Hatendi