Tips for surviving the holiday season in a creative business

The silly season is here! This time of year can be a busy and stressful time in a creative business. Here are some useful tips on what you can do to survive the season and come out the other side feeling healthy, refreshed and energised, from Sally Cumming, director at Engage Health, a provider of mental health, resilience and injury prevention programs.

Plan ahead

Being organised in the busiest of times can make you more efficient and less stressed. Planning and organising the tasks in advance will leave you time to concentrate on what you need to complete at that time.

Be mindful

Mindfulness meditation is very effective in reducing stress levels and changing pathways to improve thought patterns. It also activates the right side of the brain, which enhances creativity—something that can benefit you all year round.

You can learn how to do this by listening to guided mindfulness recordings. (We love the free Smiling Mind guided meditation app.) Try practicing mindfulness meditation during everyday routine activities, such as cleaning, cooking, shopping, brushing your teeth and showering. Notice when your mind wanders away from what you are doing and gently bring it back. Over time, this will create new neural pathways in the brain, enabling you to remain more focused, calmer and less likely to react when the tension rises.

Recognise stress

With practice, you can learn to recognise and identify your stress triggers, helping you stay in control when the pressure builds. Like any skill, mindfulness takes self-exploration, discipline and regular practice. We all have the ability to remain calm and to avoid burnout if we learn how to recognise the early signs of stress and how it affects us.

The first step is becoming aware of our triggers. How does stress manifest itself in your body? Do your neck and shoulders appear tighter? Does your mind race, your heart beat faster or your stomach feel like it is in knots? These are all common physical sensations associated with the stress response and are different for each person. Paying close attention to these early signs of stress will allow you to stamp it out early.

Come to your senses

It is important to recognise that the body’s ‘fight, flight, freeze’ state is a hard-wired physiological response to a perceived threat. The body can also overreact to stressors that are not life-threatening, such as work pressures, traffic jams, and so on. The good news is you can outsmart this overactive physiological stress response by engaging the five senses. The practice of using your senses immediately sends a signal to the brain’s limbic system to let the body know it is safe from harm and danger. This rapidly stabilises your emotions and will calm and ground you in the present moment.

Learn to relax

We all need to find balance. It is not always easy to remember that taking the time for relaxation and/or exercise is just as important as getting work done. Each morning when you wake up, try staying in bed for five minutes and doing gentle breathing to allow the mind to become still. This will elicit the relaxation response, lower your blood pressure and release any muscle tension.

To de-stress at any time, try this simple relaxation exercise: breathe in through your nose for a slow count of three, allowing your belly to fully expand with air. Breathe out through your mouth for a slow count of five. Continue for five minutes. Follow the breath as it comes into and leaves the body. Be mindful of any unhelpful thoughts and let them pass through the mind.

Be active

Try to do some exercise every day. A brisk walk, light jog, bike ride or swim will do wonders for your mind and body. Being active will also relieve stress, improve sleep and increase your energy levels. Aim for 30 minutes of aerobic exercise five times a week. If you are already doing this, increase it to 45 minutes. If you exercise three times a week, move it up to five times a week. Studies have proven aerobic exercise suppresses the stress hormone cortisol, which has also been linked to excessive weight storage around the midsection, so suppressing it could benefit you both ways.

Be safe

Slowing down and being mindful will also protect your body from harm. If you are at markets packing boxes for delivery or lifting heavy objects, always ensure your spine and body are in the correct position. Before lifting, make sure there is an obvious ‘S’ shape in the spine and avoid undesirable ‘C’ shaped curvatures. Maintaining a lumbar curve is extremely important to ensure the lower back does not take unnecessary load or strain. To do this, widen your stance and stick out your bottom (similar to sitting down onto a chair or a weightlifter’s squat). Always brace your abdominal muscles and use your glutes and leg muscles to lift the load. Regular stretching and flexibility exercises will ensure your spine stays in a healthy position.

Remember to laugh

Laughter is one of the best ways to reduce stress, so don’t forget your sense of humour. The times when we start to lose it are the times we need it most! Try to enjoy this busy season and plan effective strategies to help you stay in control and stay safe.

Happy Festive Season!

Sally Cumming is the director and lead corporate wellness consultant for Engage Health. She is a certified mindfulness practitioner with the Mindfulness Training Institute of Australia as well as an ESSA-accredited exercise physiologist. Follow Sally on Instagram (@engage_health) or LinkedIn.

Jes Egan is a ‘practical creative,’ doing the business in a digital agency, being an artist and an university lecturer. Follow Jes on Instagram (@paper_chap). 

Better the devil you know: A pre-Halloween reflection on our creative demons

Halloween is just around the corner and I’m a big fan. Yes, the dressing up is fun, but it’s more than that—it serves to remind us that humans need outlets for our darker, distorted and dangerous sides. On October 31st, society gives us permission to show (albeit in a non-threatening, theatrical way) the parts of ourselves not usually let out to play in nice company.

When it comes to our creativity, it’s no different. We’re encouraged to focus on the “good” parts of our creative process, products and mindset and lock up our less socially acceptable feelings and responses away in dark cupboards. Door shut…end of story. Well, not quite. “Therapy 101” tells us that when they’re all locked up together, these nasties fester away and leak out through the cracks. 

As a creativity coach, I hear a lot about people’s creativity monsters (although they rarely recognise them as such), and I’ve come to realise that the best way to defeat them is to identify and understand them—as they say, “better the devil you know.”

Meet Your Monsters

What creativity monsters are hiding under your bed? Here are some of the usual culprits who try to wreak havoc on our creative success. 

Madam Fear, the Shape-shifter
This lady’s the leader of the gang and controls all the other monsters. She’s the ultimate shape-shifter and is super sneaky and hard to spot because she can look like any number of things. In your creative life, she often shows up as “bad stuff,” like procrastination, laziness, severe self-criticism, overthinking, controlling, denial, arrogance, perfectionism or addiction. At other times, she’ll morph into what seems like one of the “good guys”: virtuosity, sacrifice for others, martyrdom, and so on. But beware! These disguises are devious techniques designed to distract you from connecting with your creativity. Madame Fear cannot be vanquished, so you’ll have to get used to her presence…but her power greatly diminishes when you identify her and call her out on her tricks.

The Anger Banshee
Someone’s taken credit for your work? A gallery’s ripped you off? Your laptop was stolen and it had the only copy of your manuscript? You’ll probably be visited by the Anger Banshee. Unlike Madam Fear, there’s no mistaking this wild woman. You’ll recognise her the minute she enters the room because she screams in your ear and smacks you in the chest, leaving your pulse racing and your adrenaline pumping. If you stand your ground and don’t let her take over, however, she can actually be helpful because she reveals your values, limits and boundaries. 

The Evil Jealousy Fairy
When you hear yourself thinking, “Isn’t Jane doing well with her business….why can’t I be more like her?” or “Why is Rachel getting noticed….my work is so much better than hers,” then you know the Evil Jealousy Fairy has come to play the comparison game. Her seemingly innocent whisperings in your ear are far from harmless because she never strays far from her mistress, Madam Fear (who’ll be creeping up behind you dressed as self-doubt and criticism). This insidious little imp is tricky to spot, but when you do, question her motives directly—she hates being confronted, and will quickly back down.  Enough direct contact and this nasty little nymph can be transformed into a good fairy, supporting and guiding you instead of carrying out constant comparisons.

The Pain Zombie
Like the Anger Banshee, the Pain Zombie is also hard to miss; she’s not the most subtle of creatures. The Pain Zombie will shuffle (surprisingly quickly) into your life when you’ve experienced trauma or loss of some kind. It’s very difficult to ignore all her moaning and groaning and get on with the business of your creativity when it feels like parts of you are missing. As much as you’d like to, the Pain Zombie cannot be ignored. Gentle understanding, self-care and time is the way to help heal her broken body and soul and return to life and creativity. 

The Guilt and Shame Ghost
This eerie spectre feeds on your past disappointments, regrets and mistakes. While she prefers to stay in the background, she occasionally comes out to rattle her bones and wail “Ooooooohhhhhhh” at your attempts to succeed creatively in the present and plan a creative future. She likes to remind you of past failures, and spooks you into thinking you’re future is chained down by these. Well, it’s not. As soon as you accept your skeletons in the closet for what they are (dusty old decaying remnants), then the Guilt and Shame Ghost loses her power. Let her howl away in the corner, but don’t let her haunt your dreams.

Manage Your Monsters

It’s tempting to keep the lid of our own Pandora’s Box firmly closed, but by doing this, we’re denying valid parts of ourselves that are crying out to be heard, and in turn denying ourselves opportunities to grow creatively. Any of your monsters have the power to shut down you down creatively; it’s up to you whether or not you let them do so. Here are some tricks (and treats…sorry, couldn’t resist!) to help you befriend the beasts.

Identify: As soon as you feel “badly” about your creativity, try to identify which monster(s) have come out to play.   

Understand: Notice how this monster manifests itself in your creative life. What types of behaviours does it trigger in you? Are these behaviours helpful or harmful for your creativity and yourself? Are there specific people, places or situations where the monster is more likely to turn up? Consider what purpose the monster serves; are the reasons rational or ridiculous?

Acknowledge: Allow the monster to exist…but stare it down, severely reprimand it and send it to the naughty corner, where it can watch you paint or write or sing while it sulks to its empty heart’s content.

Self-care: Look after yourself. Creativity monsters feed off fatigue and neglect and grow weaker when you take time to nurture and centre yourself. You know what to do… exercise, sleep, healthy food, social support, mindfulness and creative play time.

Here are some more resources to help you manage your monsters:
▪      The Artist’s Way, by Julia Cameron
▪      Fearless Creating, by Eric Maisel
▪      The War of Art, by Steven Pressfield
▪      Living with a Creative Mind, by Jeff and Julie Crabtree
▪      Mindfulness for Creativity, by Dr. Danny Penman

Happy Halloween!

Bronya Wilkins is a creativity coach and founder of Creative Cocoon, a coaching practice dedicated to helping people connect with their creativity to increase wellbeing and life fulfilment. Bronya is passionate about psychology, self-development and creative expression. Some of her creative hobbies include dance, graphic design, music composition and photography. For more about Bronya and Creative Cocoon, visit her website and Facebook page, or follow her on Instagram and Twitter.

Time management for creatives

It is so easy to get swept up in what you are doing, losing track of time whilst you’re creatively busying away. Try these time management tips to see if you can become more productive and efficient and make the most of your workday.

Schedule

Before you get stuck in what you are creating, use the first thirty minutes of each day to plan which tasks you need to complete and briefly review the rest of the week ahead. Give yourself a break every 90 minutes to refresh your brain and keep yourself going.

Positive task lists

Write each task in your to-do list in the past tense, as if you’ve already done it. So instead of ‘Design research and concepts,’ call it ‘Research and concepts submitted.’ Help yourself succeed before you start. Think about each task you’re about to begin and work out what you want to achieve in the set timeframe. At the end of each task, review it to see if the desired result was achieved.

Priority order

Group related tasks together and do the most important tasks first. The most important thing might not be the most enjoyable, but that isn’t how you are prioritising the list. Try doing this first thing in the morning, when most of us are the most productive.

Time limit

Put a time limit on your tasks, giving yourself a maximum of 90 minutes to solidly work on each one at a time. If you work longer, make sure you have a break every 90 minutes. Setting constraints will make you more focused and, hopefully, more efficient.

Avoid distractions

Focus completely on the task at hand and train yourself to ignore distractions. Practice not answering the phone or emails. Turn them off and focus. If people are coming up to you, send a ‘do not disturb’ signal by putting on headphones, posting a sign, or going into a different room.

Use your calendar

A calendar isn’t just for scheduling meetings. Put in your deadlines and blocks of time to focus on certain tasks. Take responsibility for each hour of your day by scheduling what you need to do where and when, then follow it. Even if you don’t feel like doing it at that allocated time, just start it and follow your plan.

Be early

Approach your deadlines by planning to complete and submit the creative at least a day early. Put yourself ahead before you even begin.

Emails

Don’t spend ages sifting through emails. Speed up your communications by having your inbox organised. File messages into folders that suit you—such as by clients’ names, ‘urgent,’ ‘needs action,’ ‘complete,’ and so on. If you’re using Gmail, try installing Boomerang, which enables you to write emails in advance and schedule them to be sent at a later date. You can also put a hold on emails coming in whilst you’re working so you don’t get distracted.

Do less

Only do what is important; don’t focus on unimportant details. Don’t try and multitask, just do one thing at a time.

Move

Keep your body moving. You don’t have to be a gym junkie—it can be as easy as going for a walk or taking the stairs instead of the lift. Not only does movement clear your head and enable you to focus, but studies have also linked a healthy lifestyle to better work productivity.

Jes is a ‘practical creative,’ managing the business end of a digital agency and working as an artist and university lecturer. Follow Jes on Instagram (@paper_chap).

Later.com for creatives

One of the best assets we have for promoting our work and profile is social media. At a recent The Resolution Project event, this was illuminated when we had the opportunity to pose questions to a panel on any topic of current interest. Social media was a hot topic! The panel members Domini Marshall, Bec Mackey, Tess McCabe and Phoebe Miller  (chaired by Madeleine Dore) offered great advice on how to manage social media, especially around content management. Many of the participants were intrigued as to how to best use their time, and how to manage building a profile with specific audiences. "The best approach is to post two to three times daily to build your audience”  

- Domini Marshall

So I thought I would share my adventures into strategic social media management as I begin my new creative business and profile on Instagram. After the panel presentation, I was intrigued to explore platforms that would allow me to populate and schedule content. This is attractive to me as real time generation of content is not always possible. Plus, I’m very much looking towards productive strategies that can assist me in product and profile development planning and delivery. I went on a search, discovered that there are no 100% free platforms with all options available that offer this service for Instagram as yet, but there are plenty for Twitter.

What I did find was the platform Later.com. This is a platform that allows you to upload and schedule your Instagram posts from your mobile or computer. What I like about this platform is that is offers a free sign up option while exploring if it works for you. You can post image and text content 30 times in the month for free. This allows for the flexibility to capture spontaneous moments, as well as scheduled content.

Scheduling content for the week: desktop view

The platform sets up your week in a calendar format. This allows you to visually plan your time, and for you to post at the times that are ideal for your audience. This is where the wisdom of Kylie Lewis and Belinder Langler (of Of Kin fame) comes into play. Their research has indicated that you should be regular and consistent. Their work is also a great reminder to link into the digital patterns of most people’s social media habits of checking the first thing in the morning and in the evening before they go to bed.  A great guide to when you can regularly post to build your profile.

A record is maintained of the content you have shared and how many times (stored in the ‘used’ section of the platform).  And there is the opportunity to preload images for future content stored in the ‘used’ section of the platform. Once again, another benefit within the platform to support strategic management and smart use of time.

Creating content ahead of time

In planning your post you can add your image and caption. I think this is one of the best features of this platform to assist in content generation. The image and content can be added, then scheduled. This is then saved and ready to ‘pop up’ as a reminder to allow for posting.

Mobile application reminder on phone screen. This is a ‘pop up’ that serves as a reminder to post (transfer) the content already created into Instagram. 

I have been approaching my content management by loading the images and captions of a Sunday for the week ahead. I have identified the times I would like the post to appear. By populating the content on the desktop I am dedicating my time to plan and consider how I want to share. This then connects nicely to my app, with an alert coming up on my screen.

Later talking to Instagram to transfer your preloaded content.

Some thoughts in regards to the pros and cons of using a platform such as Later for Instagram as a summary includes:

Pros

• You can populate and schedule your content and pre plan for the week or month ahead.

• Can support you to think about your digital marketing strategy.

• Reminders are sent to your phone (once you have download the app) for the time and date you set the content to be launched.

• Can edit and proof read your populated content before you post. Perfect if you wish to add or change the content based on your thinking.

• An organisation helper.

• The app allows for sharing and posting on the go. Perfect for the creative juggling multiple tasks.

• Time efficient.

• Helps you forward think to align your posting to core values and missions as a creative or creative business.

Cons

• The content is created, however, it does not post it. You still need to transfer the content across to Instagram, however this is easy from the mobile app as it does a direct copy and paste for you with a few directed clicks.

• Must be connected to wifi.

Tools of the Trade: Belinda Evans & Alchemy

By Brianna Read The interview for this first chapter in the second volume of Tools of the Trade raised two particularly pertinent topics for the wonderful platform for discussion that is the Creative Women’s Circle: social media and collaboration. I shall return to these topics shortly, but let me introduce the subject who brought these to the fore… Belinda Evans is the creator of Alchemy, a beautiful label and online store which I admired long before I crossed paths with Belinda herself.

My reason for this admiration was that this tiny little nook, in the vast ocean of online stores, managed to cultivate an extraordinary air of calm. As anyone who has lost their way while navigating the information superhighway will understand, calm is not something you happen upon very often. I mention this particular quality because Belinda’s extraordinary talent lies not only in her hands which craft each beautiful, thoughtful product you find in the Alchemy store, but also in her ability to create quiet space and genuine connection in the arena of online shopping and social media.

How, I wondered, has this woman stayed so true to the ethos of her slow, calm, creative practice while building a tiny empire and devoted following in the chaos of online?

Belinda spent her childhood surrounded by a wonderful array of tools: lathes and pottery wheels were both things she was encouraged to try and with a glass blowing studio and furniture making workshop at her fingertips it would seem a natural progression for such a childhood to lead on to a practice such as that displayed at Alchemy. But not without an invaluable step in a different direction…

Belinda also works in the field of project and event management and it is her experiences using social media in this environment which she credits with developing the skills that have proven invaluable in the development and management of the online presence of Alchemy. Take a quick look at the Alchemy blog or her Instagram posts and her genuine enjoyment of this media is wonderfully apparent. Her beautiful blog for Alchemy has a quiet sister in the blog titled Simple Things which Belinda dedicates to displaying images of a wide spectrum of design works which catch her eye and entertain her mind. Belinda says of her sharing ‘I’m not shy about sharing my techniques, how I source my materials, and the beautiful work of other artisans that I love to surround myself with.’.

This leads me to the second topic of collaboration. I recently read an article posted on Li Edelkoort’s Trend Tablet authored by Peter Stitger and to borrow his words ‘We are leaving an individual era behind us.’ This article continued on with a brief treatise on the merits of collaboration and fostering creative environments which work on the premise of camaraderie with the sharing of tools, knowledge and creativity at the center.

Belinda has exactly this approach to her practice, take one look at the beautiful photos of Belinda using indigo dyes for some of her new projects below. Taken by Olga Bennett, these photographs showcase the talents of photographer and subject in equal measure, a perfect example of the beauty of collaboration. This appreciation for the talents of others is one of the defining characteristics which make Belinda’s online voice so pleasant to listen to. In a time which seemed to favour the loudest and most shamelessly self-promoting voices, stumbling across Alchemy and then crossing paths with the quiet collaborator herself was equal parts breath of fresh air and renewal of faith in social media platforms. Belinda, thank you!

Belinda's blogs can be found here and here. Her lovely escape from the world store is here and to find her on Instagram she is known as: @iamalchemy...

Brianna Read is a designer and maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Her multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops. 

Tools of the Trade: Sarah J Coombes Shoemaker

by Brianna Read This month’s instalment of Tools found me in the charming rabbit warren of the Nicholas Building in the heart of Melbourne. This wonderful building is home to many talented folk of a creative bent but I had come to visit the studio of cordwainer (and CWC member) Sarah Coombes. The term cordwainer is a name given to artisans who craft shoes, different to a cobbler who traditionally repairs them…

I didn’t know quite where to start with the tools of this trade, there are so many of them! Sarah’s beautiful, light filled workroom (which she shares with fellow hand crafter Phong Chi Lai) is packed with tools of every kind, there is serious machinery and workbenches covered with tools and materials. Sarah walked me through the studio introducing me to the bare essentials of her toolkit:

Hand skiving knife - starts as a flat length of metal about 25cm long without a blade edge, this has to be honed by hand, this makes each knife blade shape quite different as it is shaped by the technique of each maker.

Lasting pincers – these come in a range of shapes and are used repeatedly throughout the lasting process to stretch the leather around the last and hammer onto the insole.

Shoemakers hammer– a smooth rounded hammer on one side and curved edge the other, both sides are used for many different processes from neatening edges during lasting to hammering on the soles to the shoe.

And lastly the tool known to Sarah as Edith – a beautiful seventy year old Pfaff industrial post sewing machine, whose age has apparently not impaired her speed…They sure don’t build them like they used to!

Recently some of Sarah’s summer sandals made their way to Northcote shopping treat A Quirk of Fate and when I ask if they are available at any other retailer Sarah discusses the enjoyment she takes in the process of meeting with a client and crafting a pair of shoes just for them.

Given that many of her designs include time consuming details, such as hand stitching, I get the impression that this practice is very much about the crafting, this footwear is the ultimate in fast fashion antidotes. In addition to the high levels of hand craft involved in the making of each pair of shoes Sarah has also enlisted the talents of Melbourne jeweller Tessa Blazey to create metal embellishments for her designs, adding another tier of the bespoke to each pair leaving the studio.

Visiting the creative space of an artisan like Sarah whose trade has a long and rich history prompted a slew of questions about how she learnt to use such an extensive toolkit, a trade after all is usually something you must learn from another… Next month’s post will be the last for the year and Sarah has inspired the perfect wrap-up topic: masters & apprentices…

Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops. 

Tools of the Trade: Fiona McDonald of Ichimu

By Brianna Read The subject of this month’s Tools of the Trade brought up a rather interesting idea in the discussion of creative practice – rules. With every trade comes a history of how the practice has grown and moved with time, there are always long lists of the recognised methods of practice and an equally long list of things which ought not be done. This particular idea was touched upon in an earlier Tools instalment and I was glad for the opportunity to get a little further into the topic – you see I am an advocate of bending and breaking rules… I am making my subject sound rather rebellious which is actually not the case at all.

Fiona McDonald makes objects of porcelain – under the label Ichimu (translated roughly from Japanese meaning a dream, or a fleeting thing).  Everything about Fiona’s creative practices are as gentle and light of hand as the name implies. The rule breaking I referred to was from an almost off-hand remark Fiona made about why her ceramic practice brings so much pleasure: ‘Maybe it is because I don’t really know the rules about clay and porcelain that I love it so much.’

I adore these types of honest insights as they reveal so much about why we create. During the interview Fiona made mention of her love of children’s illustrations (those done by children rather than for them) and her appreciation of the honesty they hold. Her remark about not knowing the rules of porcelain and the link this may have to her enjoyment of the process revealed that she found for herself in ceramics what she appreciated in the unfettered and unpretentious expressions of children’s creativity.

Take a look at her work in Ichimu and it is not difficult to see the pleasure taken in creating it. When I asked Fiona to interview for this column I presumed that the effortless beauty in her ceramics had been from years of labored study and crafting with the medium of porcelain. I had no idea Fiona’s background was in fact in graphic design and pattern design for textiles. Indeed, Fiona was introduced to the art of ceramics by a friend relatively recently.

I think it is precisely because of her recent introduction to the medium and an absence of formal training that Fiona’s work stands out. I love that the hand and marks of the tool can be seen in the work – these pieces have a physicality which speaks of their production. Of course, her knowledge of and practice in the visual arts can be seen in her ceramic work. Each piece is hand built using a variety of tools and found objects and the surface treatment and colour sensibility of each collection of pieces clearly displays her talent for design.

While I wholeheartedly appreciate mastery in any medium and understand that rules are made often for very sound reasons; whenever I encounter an artisan who blazes their own trail through a quagmire of dos and don’ts I am reminded of the very reason why creativity exists: because it brings pleasure to those who create and those who behold the results.

Yet another invaluable tool for the kit of any creative: the ability to shirk the rules when they are hampering the enjoyment of the creative process.

More of Fiona’s porcelain work at Ichimu can be seen here and here. Her textile and graphic works have online homes here, here and here.

Brianna Read is a designer/maker based in Melbourne. Her knitwear label Jack of Diamonds  employs traditional hand-made techniques in combination with machine knit technologies. Brianna’s multi-faceted creative practice encompasses design, production, works for exhibition and machine knitting workshops.