Cat is a digital performance specialist working in the Australian live events industry. A music-head by night and data nerd by day, she is working toward building data frameworks that can predict sustainable economic trends in Australian arts & culture.

With a Bachelor of Arts (Hons.), Cat specialises in music as communication and is passionate about using the intersection of music, tech & culture as a tool to educate people about marginalised cultures.

Cat joins the CWC Board this year heading up Communications.

Tell us a bit about yourself.

Studied - I dabbled a lot, but then focused in the end.
Philosophy, then communications, then marketing, then film, then back to communications to do an Honours in Ethnomusicology. It took 7 years to finally get a degree but I made it in the end.

Music - My Dad was a musician so my whole childhood centred around learning and listening to music. Nowadays I’m more of a listener but nothing truly excites me more than hearing a good transition in a DJ set.

Travel - I’m very interested in the different ways communities operate around the world so I like to get out of Australia every now and again to learn a thing or two about different ways of living. At the moment, I’m obsessed with the Nordics and have been lucky enough to take my travels there a few times.

What does a typical work day look like for you?

The only thing typical about my day is I take lunch at the same time everyday otherwise I get hangry.

What is your current business/creative pursuit/job?

I’m the Head of Digital at a creative and marketing agency called Bolster. We specialise in music and entertainment and I’m lucky to have a very diverse role that allows me to work with lots of very talented people.

Outside of that, I try my hand at film photography, writing and playing piano.

What is the most important aspect of your job/ creative pursuit?

Maintaining healthy relationships with the people around me so that we can all achieve the same goals in the smoothest way possible.

What do you do in your ‘down time’ (and do you have a guilty pleasure)?

I’m not sure if this is ‘down time’ but I exercise if I want to relax. Running, walking, F45. That’s my definition of relaxing. My guilty pleasure is Jersey Shore.

What are some of the things which inspires you?

Our next generations. The worldliness and creativity coming out of Gen Z is inspirational and mind-blowing.

Grassroots activism - It’s inspiring to know that there are always people in our communities working tirelessly to make this world a fairer and safer place to live in. Their stories and achievements drive me to find meaningful purpose in everything that I do.

Best creative memory?

I was in a band for awhile so some of my best memories were sitting around in rehearsal rooms coming up with songs, laughing about nothing and being able to sit around for half a day and just play music with my mates.

I also had a piece published a few years ago about idolising female musicians when I was growing up, one of which was Kim Gordon of Sonic Youth. The article spread around a bit on Twitter and finally made it’s way to Kim Gordon who read it and inboxed me to thank me and wish me luck. That was pretty special.

What would you tell your younger self?

Good things take time.

What advice would you give to someone who wanted to break into the industry you are in?

You don’t always have to have the answers and you don’t always need to get it right. You just need to have the willingness to learn and the resilience to pick yourself up again when something goes wrong.

Meet Cat Rewha